Regarding the new Riverside office building in Richmond, the Times-Dispatch reports here: "The Troutman Sanders name will go over the front door -- and become part of the Richmond skyline when the name is added to the building top. And yes, it will be lighted during the holidays."
The story brought to mind the recent discussion by Professor Bainbridge and others of the nature of lawyer advertising (mostly in connection with whether blawgs are lawyer ads). Bainbridge wrote: "self-promotion = advertising."
UPDATE: By the way, I certainly don't agree with the view that all blogs all the time are advertising. To borrow a phrase from Crimlaw, this blog is a hobby, mostly for the amusement of myself and a few friends.