In this item, the NYT writes about that group known as the "NASCAR dads" (as opposed to the "soccer moms").
The article says: "Political consultants have no end of ways to slice and dice the always desirable uncommitted voter. Last time, she was a waitress. This year, he's rooting for Jeff Gordon." Not Jeff Gordon. Last year he came in third in this poll, behind Wild Bill from Dawsonville and Earnhardt, Jr.