Political phenomena least likely to be understood by the NY Times

In this item, the NYT writes about that group known as the "NASCAR dads" (as opposed to the "soccer moms").

The article says: "Political consultants have no end of ways to slice and dice the always desirable uncommitted voter. Last time, she was a waitress. This year, he's rooting for Jeff Gordon." Not Jeff Gordon. Last year he came in third in this poll, behind Wild Bill from Dawsonville and Earnhardt, Jr.