This article by Christina Nuckols for the Norfolk paper about Steve Baril and Bob McDonnell is sort of a fair summary of the main points that have come across in the media during the campaign.
It does not mention some other things, like tort reform or where their money comes from, that might be of interest to some voters. This article by Tammie Smith in today's Richmond paper fills in some of that gap.
In this post, Barnie Day says that "Main Street Republicans" like Baril because, well, he is a Main Street lawyer, which I always thought was the main part of his appeal, although his campaign has not made it a point of emphasis in any way that I have noticed, preferring more populist themes. Strangely, Day points out that McDonnell is tied to Pat Robertson, without mentioning that Jerry Falwell was an early supporter of Baril.