Wednesday, June 18, 2003

On tobacco's snuffing out at the race track

The Washington Post has this article on the replacement of R.J. Reynolds Tobacco with Nextel Communications as the principal sponsor of NASCAR.

I'm appalled that the deal between Reynolds and NASCAR is coming to an end. A sponsorship deal with a telecommunications firm usually means the sponsor is about to go broke - like Adelphia in Nashville or Enron in Houston. The words "Winston Cup" never made anyone want to light up a cigarette, but they might have inspired a few people to become race car drivers or go to the races.

No comments: